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Behavior Change Psychology: Why 80% of Clients Quit and How to Change That

Business

25 min

January 15, 2026

Behavior Change Psychology: Why 80% of Clients Quit and How to Change That

Discover the COM-B model, self-determination theory, and 93 behavior change techniques (BCT). Science-based retention strategies from 2024-2025 research.

Sebastian Tekieli

Founder of Gymiti

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